The aims of this campaign are:
The proposed theme of the communication campaign is “Come Leh We Find De Pawi” . Given the goals and objectives outlined above, it is believed that this theme provides a solid base from which various communication platforms can be built.
Platform 1 - Community Intervention
We will identify key communities which are in close proximity to known or possible Pawi habitats. Through this intervention we will co-ordinate intense communication programmes on the Pawi, its habitats and the role that these communities must play in protecting the bird and preserving its natural habitats. All communication will be centered around the theme of “Come leh we find de Pawi”.
Platform 2 – Schools campaign
Any awareness/education campaign of this nature must include our school students. In this vein and with the assistance of volunteers from various wildlife organizations, we propose to co-ordinate a national programme whereby these volunteers will host interactive workshops in schools. These workshops will be fun for the kids as interesting elements or materials will be used to supplement the teachings/learnings.
Recognizing that music plays an important role in the lives of our younger population, we propose to have an artiste such as Maximus Dan or Bunji Garlin create an informative yet catchy song on the theme of “Come leh we find de Pawi”, so that the kids can sing along.
Platform 3 – National Awareness
As the initiatives outlined in Platforms 1 and 2 take form, we will work with the major media houses to promote the work being done in schools and communities as well as by hunters. In this regard, we will form a strategic partnership with either CNMG or Gayelle to create a 5-7 segment or series that can be shown from time to time on television. For example, the first episode of the series can focus on Grand Riviere, the second at Asa Wright etc. Such a series can form part of “know your country” type programming whereby we can showcase life in a community, the expedition to the habitat, the “finding of the bird” etc.
On a national scale, adventurers, amateur or professional photographers can be invited to participate in a photo/video competition whereby they will be required to conduct research on the bird and its habitats. To participate, these persons must solicit the assistance of the identified communities (outlined in Platform 2), as these communities and their guides will essentially be “guardians” of the bird and its habitats, but moreso will be the ones who know the terrain.
Such a competition will be advertised in the national media and winners will also be published.
Additionally, a DVD can be produced and marketed for sale, as well as to be used at libraries and schools together with album for ongoing education and research, not only for locals but for foreigners researching tropical wildlife.
Also, UWI Clubs can be invited to assist as well as other wildlife activists and enthusiasts, like Greenlight Network.
The Pawi’s survival is not only dependent on hunters not preying on them, but the conservation of their habitat. Since the conservation of land and natural resources may be beyond our control, the aim is not to approach the government and its agencies but rather to work on the people by educating and encouraging them to act in the interest of nature.